At the Argentine Chamber of the Exhibition Industry (CAIFE), we are driving a strategic initiative to develop a new exhibition and trade fair center in the southern area of Buenos Aires City.

We developed a media relations and institutional positioning strategy to bring the project into the public, economic, and business agenda. The work included press management, the development of newsworthy angles, and visibility-building efforts to highlight the need for infrastructure capable of boosting the meetings and conventions industry, stimulating business activity, and promoting regional economic development.

The initiative was communicated through the voice of CAIFE's president, Pablo Ruda, strengthening the Chamber's institutional positioning and increasing the industry's presence in public discourse.

Selected media coverage:

Institutional communications and positioning*

Press management, content development, and strategic positioning are part of CAIFE's annual integrated communications plan, aimed at strengthening the Chamber's institutional presence, increasing the visibility of the exhibition industry, and bringing greater attention to its contribution to economic development across Argentina.