Column originally published in MDZ Online by Natalia Vivas.
The mass adoption of artificial intelligence tools in the corporate environment promises efficiency and automation at scale. However, delegating entire communication strategies to algorithms carries the latent risk of depersonalizing the brand and eroding customer trust.
- Efficiency vs. Coldness: Automating operational workflows is necessary, but stripping corporate communication of empathy and critical thinking destroys a company's unique market differentiation.
- The Role of Human Leadership: Technology executes, but governance, ethics, and strategic vision remain the non-delegable responsibilities of executive leaders and specialized consultants.
